2007 BET Awards

Schneider Cine-Digitar Anamorphic 1.33x Lens Brings Professional-quality, Full-screen Cinemascope to Digital Home Theatre

Van Nuys, CA (PRWEB) June 11, 2007 -- Schneider Optics, the well known lens and professional filter manufacturer, now enables digital home theatre owners to achieve incredible full-screen Cinemascope® images and eliminate "letterboxing," with the Cine-Digitar Anamorphic 1.33x Lens.

Letterboxing refers to the black bars that appear above and below the image when a 16:9 projector with a conventional lens projects a Cinemascope® movie. The Cine-Digitar Anamorphic Lens enables 16:9 aspect ratio digital projectors to create full-screen 2.35:1 (Cinemascope®) images on superwide format home theatre screens. With all of the projector's pixels being used, the black bars are eliminated and the resulting image fills the full height and width of the screen with images of superior brightness and maximum resolution.

"One of the last technical issues attenuating the true movie experience at home was the ability to fully display superwide 2.35:1 images," explained Schneider Optics CEO Dwight Lindsey. "The Cine-Digitar Anamorphic Lens eliminates wasted screen space, and enables home theatre users to project Cinemascope the way professionals do, unleashing the image power of every pixel in the projector to deliver the full impact of what the cinematographer intended to present."

The Schneider Cine-Digitar Anamorphic Lens can also be used to expand 4:3 images to a 16:9 aspect ratio. High-definition video that has been down-converted to standard-definition (with the squeeze option) can be projected at the original aspect ratio without distortion of the image's geometry.

Schneider also offers two elegantly simple yet rugged motorized solutions for deploying a Cine-Digitar Anamorphic 1.33x Lens.

A wealth of information on digital home theatre is available at www.schneideroptics.com, including "PowerPoint Presentations on Home Theatre Anamorphic Conversion" and "A Brief History of Wide-Screen," as well as a "Projector Minimum Throw Ratios Chart" to help determine the optimal projector placement of the Cine-Digitar Anamorphic Lens in any room.

Schneider Cine-Digitar Anamorphic 1.33x Lenses have an MSRP of $4,200, and are available for immediate delivery.

World-Renowned Quality
Schneider Cine-Digitar lenses set a new standard for lens performance in Digital Cinema and large-venue, high-brightness digital projection applications. They are designed and tested to be brighter, sharper and more uniform than any other lenses for digital projection. All Schneider lenses for digital projection systems are built to the same high standards that have made Schneider lenses for film projection world-renowned for superior sharpness, highly-efficient light transmission, low distortion, and faithful color rendition.

About Schneider Optics
Schneider Optics is a leading manufacturer and distributor of photographic equipment. It provides the world's highest quality photographic optics, including Schneider professional cinema projection lenses, home cinema projection lenses, world-renowned Schneider filters for motion picture and television production, B+W filters, and a wide range of lenses and accessories for digital and film photography and video.

For more information contact Schneider Optics, Inc., 7701 Haskell Avenue, Van Nuys, CA 91406. +1 800 228-1254; +1818 766-3715 or visit www.schneideroptics.com.

Cinemascope® is a registered trademark of 20th Century Fox Corporation.

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2006 BET Award Winners
Best Male Hip-Hop Artist T. I. / Best Female Hip-Hop Artist Missy Elliott / Best Male R&B Artist Prince / Best Female R&B Artist Mary J. Blige / Best Gospel Artist Kirk Franklin / Best New Artist Chris Brown / Best Duet/Collaboration Kanye West featuring Jamie Foxx (Gold Digger) / Best Group Black Eyed Peas / Best Actor Terrence Howard / Best Actress Taraji P. Henson / Male Athlete of the Year LeBron James (Basketball) / Female Athlete of the Year Venus Williams (Tennis) / BET ‘J’ Cool Like That Anthony Hamilton / Video of the Year (tie) Mary J. Blige (Be Without You) / Kanye West featuring Jamie Foxx (Gold Digger) / Viewers’ Choice Chris Brown

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